(305) 798-3124
(786) 201-1707
(305) 361-1661

Marketing

Our marketing plan is designed to create maximum exposure as directly and simply as possible.  We begin by listing properties on the Multiple Listing Service (MLS), the primary database for all Realtors to find information on properties for sale or lease. As a central exchange, the MLS is the most efficient way for buyers to find properties matching their criteria, but as a standardized platform, it provides little room for properties to distinguish themselves from the rest. 

Next in our marketing process is the hiring of a professional photographer to shoot high-resolution photos of the property, grounds, and amenities. A virtual tour will be created with these images, accessible through a unique domain name featuring the address of the property. These images will also be used in a direct email flyer to our database of clients and Realtors in the South Florida area. 

We will host an open house for the property on the first Wednesday after it is listed. On Key Biscayne, broker open houses are traditionally held on Wednesdays from 12:00 PM to 2:00 PM, ensuring the highest number of visitors to the property. Our open houses are extensively advertised and we take great care in highlighting the best features of all of our listings. 

Aside from our professional services, we provide our clients and prospective buyers an intimate introduction to Key Biscayne. We have firsthand knowledge of the local schools, parks, restaurants, shops, and private clubs. As deeply invested as we are in the local market, we have access to information on private sales not recorded on the MLS, providing buyers and sellers with an extra edge in their decision-making. Additionally, we pride ourselves on being available at a moment's notice to accommodate showing requests and our clients' needs.

To further enhance the exposure of our listings, we also advertise properties in all of the following, at no additional cost to our clients:

Real estate websites:

  • Realtor.com
  • LuxuryRealEstate.com
  • Zillow.com
  • Trulia.com
  • Youtube.com
  • MiamiHerald.com
  • Oodle.com
  • YahooRealEstate.com
  • DupontRegistry.com
  • LuxuryHomes.com
  • StreetEasy.com
  • HomeFinder.com
  • Curbed.com
  • Homes.com
  • PropertyPursuit.com
  • PropertyShark.com

Social media:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google+
  • Vine
  • Pinterest
  • Tumblr
  • WordPress

Print publications:

  • Key Biscayne's Islander News
  • Key Biscayne Magazine
  • Fortune International Showcase Magazine

 

 

 

 

 

 

 

 

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Updated: Monday, August 20, 2018

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